Learn & Play
- Understanding your business
- Marketing strategy
- Campaign and testing plans
- Data assessment and gap analysis
Gather & Build
- Marketing database design
- Development of customer and prospect databases
- Database management and hosting
- Data sourcing (Demographic enhancement, prospect lists, etc.)
- Data hygiene (Address standardization, merge/purge, NCOA, etc.)
- Integration with other systems and process (Sales force automation, call centers, etc.)
- Web-based access
- Database can reside at Sonar's secure data center or at client's location
Analyze & Segment
- Predictive modeling
- Segmentation
- Profile analysis
- Value analysis (Lifetime value, profitability segmentation, etc.)
- Financial analysis (ROI, forecasting, etc.)
- Campaign analysis
Deploy & Communicate
- Campaign design and set-up
- Outbound campaign file exports
- Email delivery and tracking
- Lead tracking and lead management
- Personalized response and lead fulfillment
Report & Measure
- Custom report design and development
- Dashboards with key performance metrics
- Full suite of campaign reports
- Ad-hoc query and reporting
Sign In